![]() What values do you hold most dear? What do you stand up for? What positive qualities does the role you’re after call for? Plan to show those throughout your opening email and subsequent exchanges. “Awight m8, got any jobs?” says as much about you as, “Yea, verily doth my application portray my virtuosity.” Unsurprisingly, both will elicit, ”Hmmn, I don’t think so.” Personal brandingĪny opening communication demonstrates your personal brand, regardless of whether you consciously focus on that fact. Let’s look at how you can make sure your email stands at least a fair chance of opening a door of opportunity for you when you apply for a job or approach an employer speculatively. You might meet a contact via social media, but the odds are you’ll switch to email as the most efficient means of getting the maximum information across in the shortest space of time. True, email is definitely not brilliant for ongoing conversations and discussions, but its near-universal use in the vast majority of organisations does mean it’s great for starting them up. When semaphore, the Aldis Lamp and the megaphone were invented, very few people used them as the means to open up a dialogue with potential employers, or as a candidate attraction tool. Email is still a major tool and new apps can be seductive, but cruelly deceptive. When it comes to job-hunting, more candidates have died with the first step of their opening communication salvo than troops have fallen at The Somme whilst going over the top. Shouldn’t we just bayonet it and get creative with the latest tools?ĭon’t be fooled. Hip examples of creativity abound and email is clearly wounded. Or how about Instagramming a CV tattooed on your chest? You could stage a séance and YouTube a dead relative delivering a character reference via a Ouija board. So called experts implore you to tweet your way to a job. Current hype would have you believe that Outlook is a graveyard, complete with a zombie theme. ![]() It’s possible you have an ageing Gran who still thinks it’s post that comes from Yorkshire, whilst at the other end of the continuum some companies are now engaging with potential recruits via apps such as Snapchat.
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